Carsten Baumgarth
242 Arbeiten2.673 Zitationen
Relevante Arbeiten
Meistzitierte Publikationen im Bereich Gesundheit & MedTech
Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice
2025 · 1 Zit. · Journal of Brand Management
Augmentation of Brand Management by AI: Brand Positioning Decisions as AI Tasks
2025 · 0 Zit. · FOM-Edition
Managing Transparency of AI-Generated Brand Voice
2026 · 0 Zit.