Developing relationships in business networks

Abstract

This edited collection applies the to the analysis of business relationships in a global context. Drawing on a number of international case studies, a network approach is developed, giving rise to theoretical and practical managerial insights and a different way of conceptualizing companies within markets. New angles emerge on traditional problems of business management, with some novel implications which should challenge established ways to analyze business markets. Previous publications by these authors include, Corporate Technological Behaviour, Professional Purchasing and Managing Innovation Within Networks.

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