Dies ist eine Übersichtsseite mit Metadaten zu dieser wissenschaftlichen Arbeit. Der vollständige Artikel ist beim Verlag verfügbar.
A Paradigm for Developing Better Measures of Marketing Constructs
12.680
Zitationen
1
Autoren
1979
Jahr
Abstract
A critical element in the evolution of a fundamental body of knowledge in marketing, as well as for improved marketing practice, is the development of better measures of the variables with which ma...
Ähnliche Arbeiten
User Acceptance of Information Technology: Toward A Unified View1
2003 · 40.549 Zit.
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
2008 · 31.756 Zit.
When to use and how to report the results of PLS-SEM
2018 · 21.923 Zit.
A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies
2000 · 21.714 Zit.
SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality
1988 · 21.204 Zit.