Dies ist eine Übersichtsseite mit Metadaten zu dieser wissenschaftlichen Arbeit. Der vollständige Artikel ist beim Verlag verfügbar.
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
12.715
Zitationen
1
Autoren
1988
Jahr
Abstract
Evidence from past research and insights from an exploratory investigation are combined in a conceptual model that defines and relates price, perceived quality, and perceived value. Propositions about the concepts and their relationships are presented, then supported with evidence from the literature. Discussion centers on directions for research and implications for managing price, quality, and value.
Ähnliche Arbeiten
Using thematic analysis in psychology
2006 · 173.302 Zit.
Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models
2008 · 31.784 Zit.
From Intentions to Actions: A Theory of Planned Behavior
1985 · 17.980 Zit.
A circumplex model of affect.
1980 · 15.568 Zit.
A THEORY OF HUMAN MOTIVATION
2017 · 11.405 Zit.