AI Assistance in Enterprise Workflows: Enhancing Design Brief Creation for Designers

Abstract

This study examines the impact of GenAI tools on the daily tasks of designers within corporations. It investigates both the operational changes and employee anxieties regarding job security. The research employs a qualitative approach: one without the use of ChatGPT and one with its use. The findings indicate significant improvements in operational experience and subjective perceptions across various tasks, as demonstrated through a user experience map. Moreover, the study highlights the potential of AI for enhancing managerial efficiency, streamlining workflows, and improving collaboration. However, it also addresses challenges concerning information authenticity, copyright protection, and professional identity. The goal of this study is to comprehend AI's current role in businesses, evaluate its effects on designers, and offer balanced recommendations that emphasize the integration of AI thinking into future corporate workflows from a human-centric perspective.

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