A Conceptual Study on Instagram Marketing

Abstract

The purpose of this study is to look into the applications of AI Chat GPT that affect marketing efficiency, notably on the Instagram platform. In the success of Instagram marketing, a descriptive qualitative method using virtual ethnography is utilized to assess AIDA (attention, interest, desire, and action) effectiveness. By counting the number of users that watched, liked, visited the profile, or engaged in a certain action after seeing the advertisement, Instagram's marketing effectiveness was determined. This chapter examines how ChatGPT, an NLG model powered by OpenAI's GPT-3 technology, might enhance chat-based e-commerce and other sectors including news, education, entertainment, finance, and health. The authors evaluate ChatGPT's present use cases in various fields and consider potential new uses. They also talk about how this technology may be used to provide people with more individualized content. They examine ChatGPT's potential to improve customer service for businesses in our final section.

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