Exploring the influence, implications and challenges of integrating generative artificial intelligence into organizational learning and development

Abstract

Purpose This paper aims to investigate the benefits and challenges of integrating generative artificial intelligence, particularly ChatGPT, into organizational learning and development (L&D). The research seeks to understand how generative AI can transform learning processes, enhance employee development and address potential obstacles in implementation. Design/methodology/approach The research uses semi-structured interviews with 12 L&D industry experts to gather insights. Braun and Clarke's (2006) thematic analysis method was used to analyze the collected data. Additionally, a rigorous coding process was undertaken using Saldana’s (2009) coding methods. Initial codes were generated to pinpoint significant elements within the interviews that could reveal insights into the influence, implications and challenges of integrating generative artificial intelligence (AI) into organizational L&D. Findings The study reveals that the influence and implications of integrating ChatGPT include attaining more efficient and effective L&D programs, boosting employee performance and enhancing their engagement and satisfaction. However, overreliance on ChatGPT can negatively influence organizational knowledge sharing and team dynamics. This study also found that to successfully integrate ChatGPT, organizations should address human-related challenges (i.e. upskilling employees with artificial intelligence skills) and technology-related challenges (i.e. data privacy violations, misinformation and ChatGPT misuse by employees). Originality/value This research contributes to the existing literature by providing a comprehensive analysis of the multifaceted impact of generative AI on organizational L&D. It provides managers with advice on how to manage the integration of ChatGPT in a way that minimizes potential negative effects while maximizing opportunities. This study is also significant as it provides foundational insights into the capabilities of ChatGPT in organizational L&D, stressing both its transformative potential and the need for careful management to prevent misuse.

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