The Ethical Risks of AI in Marketing Addressing Privacy Concerns in AI-Powered Targeting

Abstract

Through predictive analytics and biometric tracking AI has revolutionized marketing by delivering hyper-personalized consumer experiences which are strengthened through behavioural targeting. The features that boost consumer interaction simultaneously generate significant ethical dilemmas focused on privacy protection. The chapter investigates AI-driven marketing's privacy paradox which shows how personalization simultaneously draws consumers in while creating discomfort. The chapter analyses how new technologies such as emotion detection and algorithmic profiling affect ethical standards in marketing. The chapter provides actionable ethical AI governance solutions through the combination of philosophical ethics, legal frameworks and real-world case studies. Stakeholder analysis combined with technical measures such as Privacy by Design and transparent communication represents essential strategies for ethical AI governance. The objective aims to merge technological advances with responsibility mechanisms to ensure ethical AI implementation.

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