Artificial Intelligence in Vaccine Communication

Abstract

The goals of vaccination communication include designing communication interventions to reduce vaccine hesitancy and tools of surveillance to identify communities where hesitancy is high and where interventions could be targeted. Artificial intelligence (AI) tools have been proposed for use for both tasks, but there is relatively little evidence of them being implemented for use in public health practice. We examine how recent advances in AI are being proposed for use in surveillance and communication interventions, discuss the barriers to implementation, and recommend ways to overcome barriers and avoid unintended consequences.

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