H-PRACOM: Integrated Digital Solutions for Arabic Communication in Healthcare Public Relations

Abstract

The increasing demand for effective Arabic communication in Malaysian healthcare settings shows a significant challenge for public relations officers. As healthcare services are increasingly globally, the ability to communicate proficiently in Arabic is essential for attending Arab patients who are coming to Malaysia seeking for treatments. However, the scarcity of resources and technological tools tailored for this specific communication need has hindered effective public relations efforts. In this study, H-PRACOM platform, an integrated digital solution is introduced to bridge this gap by integrating multiple interactive platforms such as AI Chatbot, Padlet, Wordwall, and Google Sites with various multimedia elements including text, audio, and video animation into a unified resource for Arabic healthcare communication. By utilizing advanced digital tools, H-PRACOM empowers the efficiency and cultural aspects of public relations interactions, enhancing healthcare communicators to provide better support and engagement with Arab patients. This innovative digital solution not only addresses current communication challenges but also lays the essential works for future advancements for Arabic communication in healthcare public relations setting.

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