From Digital to AI Transformation? Evolution or Illusion and What it Means for Management

Abstract

Technological transformation has consistently reshaped the business environment, evolving from industrial revolutions to today's wave of digital innovations such as social media, mobile technology, cloud computing, analytics, and the Internet of Things (SMACIT). In this context, artificial intelligence (AI) stands as the forefront of this evolution, driven by the development of advanced tools like generative AI and large language models (e.g., ChatGPT). This symposium examines whether AI represents a significant

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