Unpacking How GenAI is Revolutionizing and Reshaping the Human Experience in Creative Work

Abstract

In recent years, the rollout of generative artificial intelligence (GenAI) for public use has sparked intense debates on the use of this tool for creativity purposes (Amabile, 2020). While some creative professionals have welcomed the use of such tools by creating new categories in creative competitions (ADC Awards, 2024), others have actively resisted GenAI based on concerns of their intellectual property being violated (Akers, 2024; Andersen, 2022). In response to this, an increasing number of studies have examined the use of GenAI in organizational creativity (Berg, Raj, & Seamans, 2023; Doshi & Hauser, 2024; Jia, Luo, Fang, & Liao, 2024). However, as the use of GenAI becomes an inevitable part of the creative process, we argue that the key question is no longer how GenAI affects the creative output, but rather how using GenAI fundamentally changes the way individuals navigate creative work. This change in focus prompts the need to bring the human experience back into the relationship between GenAI and creativity, and explore the situational factors affecting the human experience. This symposium hence aims to showcase the current research on the individual and contextual factors affecting GenAI and creativity. This symposium embarks on an insightful journey through four distinct yet interconnected research streams, delving into different experiences of when and how individuals navigate their creative work when using GenAI. Employing a diverse array of quantitative and qualitative methodologies at multiple levels of analysis, these studies reveal the contingencies involved when incorporating GenAI for creative work, and also mark a paradigmatic shift in our theoretical understanding of creative work. Generative AI and the Reallocation of Creative Effort Author: Nelberto Nicholas Marcos Quinto; University College London Author: Sarah Harvey; Effects of initial AI use and competition outcome on subsequent reliance on AI Author: Velvetina Siu Ching Lim; Author: Yamon Min Ye; Author: Tianyu He; National University of Singapore Creative Markets in the Age of Generative AI: Strategic Shifts and Labor Market Health Author: Eric Zhou; Boston University Author: Dokyun Lee; Author: Gordon Burtch; Boston University Author: Daniel Rock; University of Pennsylvania Author: Prasanna Tambe; Monsters of Our Own Creation: AI, Occupational Cannibalization, and the Future of Work Author: Kevin Woojin Lee; The University of British Columbia

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