Leveraging Big Data, AI, and Virtual Simulation: Research on Enhancing Teaching Efficiency in Higher Education Business Administration through Digital Intelligence Empowerment

Abstract

In the era of AI-driven industrial transformation, enhancing teaching efficiency in higher education business administration relies heavily on advanced computer technologies. This study focuses on big data analytics, artificial intelligence (AI) algorithms, virtual simulation technologies, and intelligent learning management systems (LMS) as core drivers, systematically exploring how these computer technologies optimize teaching processes. Employing a mixed-methods research framework integrating technical design, data-driven validation, and iterative optimization, the study analyzes the technical mechanisms of these tools in curriculum design (via machine learning-based content adaptation), personalized learning (through adaptive AI recommendation systems), interactive teaching (using real-time data transmission and virtual collaboration platforms), and assessment feedback (powered by natural language processing and automated grading algorithms).

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