AI-POWERED MEDIA TRANSFORMATION: THE ORANGE CAT CASE

Abstract

Researchers point out that the characteristics of media consumption are transforming people today. A human typology, for instance, is on the agenda where people's ties to the real world have been weakened, dreaming of the future is decreased, individuals are solely focused on the present time, and concrete cognition becomes more prominent. It would not be unjust to argue that the era of long-term tales is over, as the interests of this new human type can only be stimulated by the impact of short narratives they encounter. On one hand, as a production method, AI is becoming a fundamental, inevitable part of the production industry, not only to produce certain parts of films, as it once was. It is more feasible to produce an AI-based movie today, not only partly but as a whole. On the one hand, social media, as a public sharing space, has replaced nearly all other forms of media due to its power, frequency, and ease of use, compared to radio, television, and cinema. On the one hand, this is mostly due to its short messages, which make it easy to access. However, using likes as a kind of individual interaction allows people to provide immediate input and feedback. Last but not least, the most favored user type is one that owns particular message categories and promptly distributes them to their own network, hence fostering the development of their own networks. An AI-generated message, therefore, starts an almost endless cycle and can spread likes and forward messages in an ever-widening spiral. In the context of the “Orange Cat” case, this study attempts to address the leading AI products, which are films and short messages with cat characters.<p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/edu/0111/a.php" alt="Hit counter" /></p>

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