The Impact of Artificial Intelligence Involvement in Video Creation

Abstract

The advancement of artificial intelligence (AI) has significantly transformed video creation, reshaping creators’ experiences, creative processes, and ethical considerations. This study employs Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA) to validate key dimensions, focusing on creators’ satisfaction, industry implications, and societal concerns related to AI involvement in video creation. Results from correlation analysis, ANOVA, T-tests, LSD post hoc tests, etc. reveal that creators with different characteristics hold varying perspectives on AI’s role in video production. While AI enhances creative efficiency and content quality, it also raises ethical and regulatory concerns. These findings provide valuable insights on how to balance AI’s benefits with ethical considerations, ensuring its sustainable and responsible application in the video creation industry.

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