Perspectives on LLMs in Management and Qualitative Research

Abstract

This chapter explores the evolving role of large language models (LLMs) in management and qualitative research, considering their transformative impact on research. It discusses the transition from basic text analysis tools to sophisticated analytical assistants, propelled by advancements in multimodal models, reasoning models, and agentic AI. Future developments are envisioned, such as LLMs processing various data formats and supporting complex reasoning tasks, enabling researchers to automate labor-intensive workflows. The chapter concludes by encouraging researchers to critically engage with AI technologies, striking a balance between the benefits of AI-driven insights and the need to mitigate their limitations.

Ähnliche Arbeiten