Dies ist eine Übersichtsseite mit Metadaten zu dieser wissenschaftlichen Arbeit. Der vollständige Artikel ist beim Verlag verfügbar.
AI-Driven Creativity: Revolutionizing Emotional and Rational Advertising from Script to Final Spot
0
Zitationen
1
Autoren
2022
Jahr
Abstract
Artificial intelligence (AI) has rapidly expanded from automating routine tasks to reshaping creative industries, particularly advertising. With tools like ChatGPT, Midjourney, Runway, and ElevenLabs, AI now enables fast, cost-effective production of high-quality advertising content. This study presents a practical method for developing an entire ad spot using only AI, from scripting to final video, highlighting strategies in prompt and emotional engineering. It also explores AI’s ability to generate both emotional (transformational) and rational (informational) content. Beyond technical execution, the research reflects on the implications of AI-driven creativity for marketing, branding, and consumer engagement in today’s digital landscape.
Ähnliche Arbeiten
Proceedings of the 19th International Joint Conference on Artificial Intelligence
2005 · 5.776 Zit.
An Experiment in Linguistic Synthesis with a Fuzzy Logic Controller
1999 · 5.632 Zit.
An experiment in linguistic synthesis with a fuzzy logic controller
1975 · 5.562 Zit.
A FRAMEWORK FOR REPRESENTING KNOWLEDGE
1988 · 4.548 Zit.
Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
2023 · 3.356 Zit.