Exploring Strategies Used to Combating Fake News on Social Media Platforms through Artificial Intelligence: An Analysis of I-Verify Initiative

Abstract

The rapid growth of social media has transformed how information is produced, shared, and consumed. However, it has also facilitated the widespread dissemination of misinformation and fake news, which can influence political opinions, public behavior, and social stability. Artificial Intelligence (AI) has emerged as a key technological solution to combat misinformation through automated fact-checking, data analysis, and content verification. This study explores strategies used to combat fake news on social media through AI by analyzing the fact-checking initiative iVerify. The study examines students’ exposure to fake news, awareness of AI-based fact-checking tools, and perceptions of their effectiveness. The findings highlight the importance of digital literacy, AI-based verification systems, and collaborative fact-checking initiatives such as iVerify in combating misinformation.

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