Consumer Attitude Towards AI-Generated Advertisement

Abstract

Generative Artificial Intelligence and its increasing integration in the advertising market have transformed both the deployment and creation of marketing content. Although AI-generated advertisements provide competitive advantages like cost efficiency, scalability and personalization but, the effectiveness ultimately depends on consumer perception and attitude. This study helps to understand consumer awareness of AI-generated advertisements, the stimulus-based responses before and after disclosure of AI involvement, it also analyzes perceived efficiency and overall attitude. Data was collected first handed through a structured online questionnaire. As the world is moving towards AI, the findings indicate high awareness of AI-generated advertising and favorable psychological-based evaluations prior to disclosure except for the shifts in perception, particularly in relation to trust and authenticity. Perceived efficiency was evaluated positively in terms of message clarity and communication effectiveness, though emotional resonance remained a consideration. Respondents preferred transparency and had the overall cautiously positive attitude toward AI-generated with acknowledging future growth prospects. The study emphasizes the fact that consumer perception and attitude are crucial factors in determining the effectiveness of advertising in technologically mediated environments.

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