Transforming Strategic HRM With Generative AI

Abstract

Generative AI is reshaping Human Resource Management (HRM), not only by enhancing tools and workflows but by redefining the fundamental relationship between organizations and their people. This chapter explores how generative AI is transitioning from a back-office function to a strategic enabler across key HR domains, including talent acquisition, learning and development, performance management, and workforce planning. It emphasizes the need for responsible implementation, centered on human-focused design, ethical governance, data integrity, and explainability. Successful adoption demands cultural transformation, digital literacy, and the development of hybrid roles such as AI trainers and policy officers. Looking forward, generative AI promises to automate routine HR tasks, enable predictive analytics for retention, and provide scenario modeling for workforce planning.

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