College of Tourism

Research on ChatGPT in tourism and hospitality: A systematic review and future directions

Tuyen Dai Quang, Tan Vo‐Thanh, Nguyen Huu Nghi et al.

2025 · 8 Zit.

AI and ChatGPT: Will It Build Business Education’s Future?

Karima Sayari, Revenio C. Jalagat, Mayssa Ahmed Ben Belgacem

2025 · 0 Zit.

Artificial intelligence in higher education and research: A sample of tourism academic opinions

Selda GÜVEN, Selin Yılmaz Balkaner, Bayram Şahin

2025 · 0 Zit.

A Participatory Model for Sustainable Branding of Heritage SMEs: Digital Communication and AI Empowerment in Batik Lasem

Ganjar wibowo, Usep Suhud, Annisa Retno Utami et al.

2026 · 0 Zit.