CHATGPT IN COMMUNICATION: A SYSTEMATIC LITERATURE REVIEW

Abstract

This systematic literature review examines the role of ChatGPT in communication. ChatGPT's ability to imitate human-like interactions has broad implications in various sectors, such as education, healthcare, and customer service in the digital-based economy. The authors used a systematic and structured manuscript selection method in this research to collect and analyze literature on the use of ChatGPT in a communication context. A systematic literature review (SLR) method was used, involving an extensive search through the Scopus and Google Scholar databases with the keywords "ChatGPT" and "communication." Manuscript selection required strict inclusion and exclusion criteria. Of the 623 articles found, 30 were selected for further review. The research results show that using ChatGPT in communication has had both positive and negative impacts. Positive impacts involve increasing the efficiency and effectiveness of communications, especially in education, marketing, ethics, and health. However, challenges such as ethical considerations, the risk of plagiarism, and a limited understanding of context and emotional interactions were also identified. The use of ChatGPT in education, health, and various other fields has demonstrated great potential to improve communication processes, decision-making, and work efficiency. However, to ensure responsible and sustainable use, we must address specific ethical challenges and risks. This study provides a comprehensive overview of recent developments in using ChatGPT in communications, while also highlighting the practical and ethical implications that must be considered. With careful consideration of the advantages and limitations, ChatGPT in communications can significantly contribute to various fields.

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