On the Application of Generative Artificial Intelligence ChatGPT in Digital Trade

Abstract

The combination of human subjective judgment and machine data processing capabilities in human-machine collaborative evaluation can create a more efficient, accurate, and personalized customer service dialogue interaction system, thereby promoting digital trade efficiency and improving service quality. Generative artificial intelligence has the ability of intelligent interaction and contextual semantic understanding, which is an important means of implementing the concept of human-machine collaboration. This article introduces the basic principles and technical characteristics of ChatGPT, and explores in detail its various application scenarios in digital trade, including automated customer service, personalized recommendations, intelligent marketing, and data analysis. Finally, this article also discusses the challenges and future development directions of ChatGPT in digital trade, in order to provide certain reference value for research and practice in related fields. The data from the questionnaire survey shows that men, aged between 18-30 and 41-50 years old, with high education level, high monthly online shopping expenses, high monthly income, and frequent use of well-known e-commerce platforms, generally have a high level of understanding of ChatGPT.

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