OpenAlex · Aktualisierung stündlich · Letzte Aktualisierung: 21.04.2026, 15:58

Dies ist eine Übersichtsseite mit Metadaten zu dieser wissenschaftlichen Arbeit. Der vollständige Artikel ist beim Verlag verfügbar.

The Impact of Generative AI on Syllabus Design and Learning

2024·11 Zitationen·Journal of Marketing Education
Volltext beim Verlag öffnen

11

Zitationen

2

Autoren

2024

Jahr

Abstract

This research examines the impact of generative artificial intelligence (AI) on the perception of educational content quality, specifically by comparing AI-generated and human-generated course syllabi in marketing education. Results from four studies indicate a general preference for AI-generated syllabi, attributed to their greater perceived objectivity. This preference is more pronounced in conventional courses but diminishes in unconventional ones, suggesting that the unique aspects of these courses may reduce the advantages of generative AI. In addition, disclosing the AI authorship of syllabi significantly affects their perceived quality negatively, underscoring the impact of transparency on the acceptance of AI-generated educational materials. These findings highlight the potential of generative AI in educational content creation and its limitations in certain contexts. They offer valuable insights for enhancing educational practices and shaping policy decisions to enrich student experiences in the era of AI integration.

Ähnliche Arbeiten

Autoren

Institutionen

Themen

Artificial Intelligence in Healthcare and EducationAI in Service InteractionsLaw, AI, and Intellectual Property
Volltext beim Verlag öffnen